In a recent blog posting, Michael Geist discusses a Quebec recording industry group seeking Canadian Content regulations on internet traffic in Canada, by prioritizing Canadian content traffic.
This makes my head spin. As I said in a comment on Geist’s blog, how do you determine what is Canadian content and what is not? Plenty of Canadian content is hosted outside of Canada, and non-Canadian content is hosted within Canada, so geography couldn’t do it. Is this group suggesting all traffic be analyzed to see if it is sufficiently Canadian? I can’t see a reliable technical mechanism to enforce this, based on an honest evaluation of the content.
Or, as I suspect, would old media use this as a way to prioritize their own content, by playing the rules game with their friends in government and ISP’s so that the definition of what is CanCon (and enjoys faster bandwidth) suits their needs, not the needs of Canadians, or independent content producers. Remember, this suggestion is coming from a group representing the recording industry, a group with a less than stellar record in looking out for the interests of Canadians. A new set of regulations like these would merely hasten media concentration in this country. Imagine having to pass a yearly content review to have your blog, web site or podcast “certified Canadian.” Imagine this yearly coming with a $10,000 license fee (to pay for the bureaucracy, natch.). Chump change for old media and large conglomerates; the kiss of death for folks like me.
Even if this were technically possible, why do we need this? Let’s take the training wheels off our culture, and fully exploit the possibilities that new media has to offer for promulgating Canadian culture, instead of trying to apply the old media shackles of the past. The barriers to joining the cultural new media space have never been lower, and I would put Canadian culture up against any other country’s culture. What have we got to be afraid of?