Poke the Bear

A Different View

Archive for October, 2009

Been there, done that

The Scene: A Social Media team meeting this morning; intelligent people struggling with strategy, the need for clear objectives, the worry over engaging the right experts and resources, the worry over ROI. People feeling behind in the game; not quite panicking, but knowing that it was time to get moving in the space.

It struck me then that I had seen this all before, back in the mid 1990’s when mainstream companies first looked at getting on the web. I was seeing the same confusion, the same need to cut through the breathlessly uncritical hype, and the same basic question: “How does this change my business?”

I remember consultants and agencies from the first go round as well, “experts” who thought that decades of old media expertise made them web experts. I remember the wild promises, the unsupported assertions, all culminating in the Dot Bomb bust.

I hope we can do a better job this time around.

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posted by john in Social Media and have No Comments

More new original music: Space Surfer

Here’s another instrumental I wrote for my On the Log podcast; I used a small part of it a while back in an episode, and I extended it over the last couple of days.

Picture yourself wake-boarding in the asteroid belt in the 60’s and you’ll see the mood I was going for. The song is called Space Surfer.

It’s Creative Commons as well.

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posted by john in Music, Podcasting and have No Comments

Simple Answers

One way of looking at life is as a series of complex questions, with how we grow in life being defined by the kinds of answers we come up with for these questions. The questions seem to get increasingly complex as we get older, and we yearn for the simple, clear, unambiguous answer.

There are two kinds of simple answers: the first kind, all too prevalent today, is the answer that takes the place of thought. It is the knee-jerk response, the offhand over-generalization, the answer that allows us to clutch our comforting biases closely as we stay glued to our own internal version of Fox News, rather than allow our cherished assumptions to be challenged. Simple answers are easy, seductive and take the place of thought and contemplation. The bell rings, and like the dogs of Pavlov, we salivate, before we even know what we are doing.

The second, rarer kind of answer, is the answer whose simplicity has been discovered by slogging through the complexity to arrive at a simple answer. One must painstakingly examine each aspect of the problem to evaluate whether or not a piece of information is part of the answer, or is irrelevant. To find this kind of answer takes time, effort, and is often painful. In the process, one’s most cherished beliefs can be challenged, and indeed often shattered and rebuilt.

The best example I can think of here of this kind of simplicity is Einstein’s equation E = mc squared. To get to this beautifully simple and elegant answer, Einstein spent years working through hellishly complex math, and the deceptively simple result turned our understanding of the universe on its head. Scientists (particularly in the areas of cosmology and fundamental particle physics) know that elegance and simplicity are the hallmarks of a good scientific theory.

The following example may not be earth-shattering, but I think it illustrates the point, and it certainly resonates with me!

The picture below of Bob Goyetche was taken in Montreal earlier this fall at Podcamp Montreal 2009.

Bob Goyetche

Bob Goyetche

Bob had a new DSLR camera, but had a 50mm non-zoom lens attached, instead of the typical zoom lens. He passed it over to me and some others at the table to try out, and this photo was one of the results. (I don’t remember which of us took this picture). What was interesting was that even though Bob had told me that the camera did not have a zoom lens mounted, when I was handed the camera and pointed it at Bob I instinctively tried to zoom to frame the image.

Zooming to me seems analogous to looking for the simple answer, the mental snapshot. With a non-zooming lens, to frame a picture means using your feet to move around, and actually looking at your subject matter to evaluate alternative ways of framing the image, rather than quickly zooming in without thinking. Even though I went without a zoom lens for a long time when I first got into photography as a teenager back in the 1970’s, I realized that evening in Montreal how having zoom lenses had made my eye lazy in later years.

When I got back to Toronto, I decided to get a 50 mm lens for my DSLR and found one on eBay. What I am starting to do is go out with just the 50 mm lens, to try to get back in the habit of seeing and thinking. I might be out for hours and only come back with an one or two images I like, but that’s OK. Here are a couple of recent images that came about because of using the 50mm lens.

Our two pet rats

Our two pet rats

No Wading

No Wading

Whether it’s photography, social media, spiritual matters etc. so many forces in society want to give us (or indeed sell us) the simple answer.

Resist.

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posted by john in Humans, The Arts and have Comments (2)

Music Catch-Up

Here are three music snippets I’ve composed on recently. All are free to use under the Creative Commons licence (Attribution, Non-Commercial). All are meant as background music for video, podcasts, etc.

Around the Corner is a sort of generic pop sounding one, but with a slightly different chord progression than you’d normally expect in this kind of thing.

Strolling Through Scarborough is a little jazz ditty written originally for Mark Blevis for use in the Rock Stars of Reading video project for Just One More Book, and also since featured from time to time in Scarborough Dude’s extremely fine DicksnJane podcast.

The last piece Lullaby is a work in progress; the guitar part is done (and is what you get here, so it works as a three verse loop), and I have words written, but have yet to lay down a vocal track that I’m happy with. Someday soon, I hope.

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posted by john in Music, Podcasting and have No Comments

What for??

Add me to the list of people who are somewhat mystified by Obama’s Nobel Peace Prize (and not in the same sense as the objections being spewed out by a hate-obsessed American right wing).

I just want to know what he has actually accomplished to merit the award. Not promised, not talked about, etc. What has he done, and where are the results? Some have said the prize is actually for the entire American people for not electing another Republican. I wasn’t aware the prize was given to a group of people because a certain percentage of them decided to stop being stupid.

If the peace prize is being given out on the basis of image, marketing and star appeal, it cheapens the award, and does a disservice to previous winners.

I hope that at the very least Obama will accomplish something that merits this peace prize. So far, I see nothing.

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posted by john in Politics and have No Comments

Happy to be living in Canada

For the last little while, even on nights when I get sleep, I have not been feeling very awake for much of the day, and my energy level is pretty low. Also, my wife tells me that I am snoring loudly at night, in a pattern that sounds like sleep apnea to her. At her gentle and loving prodding, I agreed to call my doctor for an appointment.

I called my doctor two weeks ago, to arrange an appointment; I could have been seen in less than a week, but since I was out of the country last week, I had to wait until this week to get an appointment; I certainly didn’t have to wait for months on end. After asking me about the symptoms, he said he would need to arrange a sleep study (basically you go to a special clinic where they wire you like a Christmas tree, in a strange bed, then tell you to go to sleep, ha!). He sent in his referral form, and arrangements are being made.

No copies, no credit check, nothing. For laughs, I looked up what it could cost me in the U.S., and I was filled with relief to be in Canada.

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posted by john in Canada and have No Comments

Open PowerPoint Last!

I’m working today on a presentation I’ll be giving at work this coming Wednesday. I’ve spent a good chunk of the day on it so far, but I haven’t opened PowerPoint yet, and I believe my presentation will be all the better for it.

So many PowerPoint presentations I have seen all seem the same to me, and I’d be willing to bet that the presenters created their presentations by opening a blank PowerPoint template (or Keynote, Impress etc.), and started plunking in bullet points. Without realizing it, they surrendered themselves to the typical PowerPoint mode of thinking, and structuring of information.

I believe a better approach is to use your presentation software last.  Today, I’ve used three tools: Evernote for information collection, Xmind (a free mind mapping tool) for high level structure/framework of my presentation, and Omni Outliner Pro (an outlining tool) for the lower level structure and presentation notes, and I’ve been able to focus on content and organization, rather than getting sidetracked by formatting bullet points and font sizes.

When I am done preparing my content (and not a second before), then I can open PowerPoint and start creating slides, slides that are organized around the content (as opposed to content being shoehorned into slides)

I think presentation software should be treated as PDF generation software, i.e. as a renderer of finished content. The Adobe Acrobat format was not designed for editing, and similarly Presentation software should not be used as idea generation software.

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posted by john in Technology and have No Comments