In a blog post yesterday, Keith Burtis rightly expresses concern that no social media consultants (and I would presume no technical consultants) are needed to be successful in the Social Media space.
To those who claim no expertise is needed, here’s an analogy: think of your brand/organization’s presence in the Social Media space as airspace; the point of engagement is the airport, and the interactions with customers and community are the planes taking off and landing. Now lets say that the era of flying cars has arrived, and everyone within the organization has one. They are easy to use, and don’t require any special skill to operate. Everyone in the organization is free to take off and land as they please; they do not have to file a flight plan, there is no radar, and there is no air traffic control. Even with the best of intentions, in this chaotic situation, how long will it be before something unpleasant happens?
Now, plug in the air traffic controllers (consultants) who can help with flight plans, the engineers (technical resources) who keep the radar running and the runways clear and safe. Now everyone still has a flying car, but aren’t taking their lives in their hands every time they taxi onto the runway.
Now which airspace would you feel more comfortable flying into?
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