Comments on: If Employees are Commodities, Social Media Will Fail http://blog.meadowsonline.com/2009/11/08/if-employees-are-commodities-social-media-will-fail/ A Different View Wed, 10 Mar 2010 13:52:08 -0500 http://wordpress.org/?v=2.9.2 hourly 1 By: Keith Burtis http://blog.meadowsonline.com/2009/11/08/if-employees-are-commodities-social-media-will-fail/comment-page-1/#comment-161 Keith Burtis Mon, 09 Nov 2009 01:00:44 +0000 http://blog.meadowsonline.com/?p=357#comment-161 John, I see this all the time! It's funny because you can't pick up a business book these days that doesn't have some sort of teamwork aspect when in real life there are no teams. If the team exists it is at the department level and the high rise silo'd execs often have no clue of the culture or inner workings of that team. They are often playing chess without a ckue as to what the goal is being reactionary rather than proactive. Social media is the thorn in the side of this enterprise wide systematic failure. We'll see if social ideals can make inroads into what has always been a very self-serviving segment. On the other hand, I truly believe in most situations the execs in companies of any size have gotten there for a reason and are often times deserving of their position. I am seeing a trend of new business owners and emerging companies that better understand the new culture. Check out this article by Jason Fried of 37 Signals: http://www.inc.com/magazine/20091101/the-way-i-work-jason-fried-of-37signals.html It really boils down to human or inhumane. If companies continue to treat vendors, employees, and customers like numbers... they will die. John, I see this all the time! It’s funny because you can’t pick up a business book these days that doesn’t have some sort of teamwork aspect when in real life there are no teams. If the team exists it is at the department level and the high rise silo’d execs often have no clue of the culture or inner workings of that team. They are often playing chess without a ckue as to what the goal is being reactionary rather than proactive.

Social media is the thorn in the side of this enterprise wide systematic failure. We’ll see if social ideals can make inroads into what has always been a very self-serviving segment.

On the other hand, I truly believe in most situations the execs in companies of any size have gotten there for a reason and are often times deserving of their position. I am seeing a trend of new business owners and emerging companies that better understand the new culture. Check out this article by Jason Fried of 37 Signals: http://www.inc.com/magazine/20091101/the-way-i-work-jason-fried-of-37signals.html

It really boils down to human or inhumane. If companies continue to treat vendors, employees, and customers like numbers… they will die.

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